Rosen Hotels & Resorts Announces National Sales Manager for New Business Development in the Mid-Atlantic States, Georgia and the Carolinas

Orlando Hotel Group Welcomes 20-Year Hospitality Industry Veteran, Karen Brand

For more information, contact: Mary Deatrick DPR
(407) 332-5212 mary@deatrickpr.com
Photography available at http://www.rosenhotels.com/media

ORLANDO (Nov. 8, 2011) – Rosen Hotels & Resorts announced today its National Sales Manager for new business development for the Mid-Atlantic states, Georgia and the Carolinas. Karen Brand, a 20 plus-year hospitality industry veteran will be responsible for the synergistic sales efforts for new in-house group business for four of seven properties in the Rosen Hotels & Resorts collection: Rosen Plaza, Rosen Centre, Rosen Shingle Creek and Rosen Inn at Pointe Orlando. 

Most recently a Regional Account Executive for Visit Orlando, the organization responsible for marketing the area to both business and leisure groups, Brand has extensive knowledge of Orlando as a premier convention destination. Her existing relationships with Mid-Atlantic associations and corporate clients will allow her to make a seamless transition to Rosen Hotels & Resorts, as she will continue to work with existing customers as well as forging new relationships for the hotel group.  Brand joins Rosen Hotels & Resorts existing Mid-Atlantic sales team, which includes Mary Lytle, Linda Kamp, Linda Wiman and Celeste Frucht.

“With Karen’s wealth of experience and demonstrated success in marketing Orlando as a meetings destination, she is a tremendous asset to Rosen Hotels & Resorts and to our clients,” said Leslie Menichini, Vice President, Sales & Marketing, Rosen Hotels & Resorts. “We are absolutely thrilled to welcome her to the Rosen Hotels & Resorts family.”

Prior to accepting her new position, Brand spent 24 years working for Visit Orlando, formerly known as the Orlando/Orange County Convention & Visitors Bureau, Inc., or Orlando CVB, in Orlando and in the Washington, D.C. satellite office. She began with the OOCCVB as an Account Executive in 1987, was promoted to Associate Director of Sales in 1991, then served in Washington, D.C.  as Regional Account Executive from 1993 to August 2011.  She was responsible for promoting Orlando as the premier meetings and convention destination in the nation, generating leads and bookings for in-house and citywide groups, servicing association and corporate meetings.  Brand boasts a 100 percent achievement record for individual sales goals and has a proven track record of increasing the destination’s market share by fostering client relationships via meetings, tradeshows, industry events, sponsorship of client events, and sales presentations.

Brand is a member of the American Society of Association Executives (ASAE), Meeting Planners International (MPI) and Professional Convention Management Association (PCMA).  She holds a Bachelor of Arts degree from Frostburg University in Frostburg, Maryland.

Over the past 37 years, Rosen Hotels & Resorts has grown from 256 to approximately 6,300 rooms, approximately six percent of the total guest rooms in Central Florida. Today, the Rosen family of hotels, which includes the AAA Four Diamond Rosen Shingle Creek, the award-winning Rosen Centre and Rosen Plaza, and four leisure properties in the Orlando tourist corridor, including the Quality Inn International, Rosen Inn closest to Universal, Rosen Inn at Point Orlando and Clarion Inn Lake Buena Vista, remain committed to providing outstanding value for all guests.

For more information, visit www.rosenhotels.com or call 866-33-ROSEN.