RosenHealth™, a Game-Changing Healthcare Brand Now Available

Award-winning Healthcare Model to Provide Employers with Benefits-Rich, Quality Coverage at a Lower Cost

RosenHealth a Game-Changing Healthcare Brand Now Available
Harris Rosen addresses the audience at the RosenHealth launch event, hosted at Rosen Shingle Creek.

Orlando, FL (February 22, 2024) – RosenHealth, a new trailblazing healthcare brand, officially launched at a widely attended premiere event at Rosen Shingle Creek in Orlando, Florida. Healthcare executives and human resources decision-makers from Florida and across the country learned first-hand how RosenHealth aims to help companies develop customized healthcare solutions that are innovative, forward-thinking, and cost-effective.

In today’s world, healthcare costs have skyrocketed and there is no sight of them cooling down on the horizon. Healthcare coverage costs are expected to increase about 6.5% or higher in 2024, according to a survey from Mercer and Willis Towers Watson. Another study from the Kaiser Family Foundation (KFF) found that in 2023, employers spent an average of $23,968 for family coverage and $8,435 for single coverage on health insurance premiums for employees.

Harris Rosen, founder and president of Rosen Hotels & Resorts, anticipated this trend 30 years ago when he learned that health insurance rates could continue increasing as a result of others in his group, regardless of his own company’s utilization. Taking a leap of faith, Rosen decided to create a better healthcare plan for his associates and reduce costs at the same time.

For years, Rosen Hotels & Resorts has provided quality and convenient healthcare to its associates, who have no deductibles or co-insurance, and a prescription plan that provides over 90 percent of all medications, including brand and specialty drugs, at no cost. Additionally, the maximum hospital stay cost is only $750, and after the second visit, the cost to the patient is zero. Now, RosenHealth aims to help organizations of all sizes do the same.

“What is nice about what we are doing is we control our own destiny. Not only are our associates happier and healthier, but turnover is also well below industry averages, and we have saved about $540 million over the years,” said Rosen. “That is real money that we have been able to re-invest into our health and wellness initiatives and across our community with our preschool programs, the Rosen College of Hospitality Management and the Rosen Aquatic & Fitness Center, amongst others. Healthcare is scary, but we can help you tailor a plan to your organization’s wants and needs,” Rosen added.

Four years ago, Dawn Koffarnus, Chief Health Systems and Financial Officer for Second Harvest Food Bank Central Florida was at a similar crossroads and decided to follow the Rosen model in hopes of finding a better solution.

“As the CFO of a non-profit, seeing our PEPM cost decrease over the years is wonderful,” said Koffarnus. “Our organization is now able to adjust the budget for other programs for the food bank.”

Employees of Second Harvest Food Bank Central Florida are also seeing the great benefit changes.

“Our employees love the ‘better benefits’ such as no deductible and no co-insurance with our ‘Rosen-like’ plans,” said Amy Lein, Human Resources Director of Second Harvest Food Bank Central Florida.

To view the live stream recording of the RosenHealth launch event, click here: RosenHealth™ Launch Event | Livestream.

For more information on RosenHealth, please contact Ashley Bacot, Health Plan Architect at

For media inquiries, please contact Gisselle Garcia, public relations specialist for Rosen Hotels & Resorts, 407-640-6967 (office), 407-451-5188 (cell) or

Follow us on Instagram at RosenHotels

Featured Updates

Featured News

Shōgun Japanese Steakhouse featured on News 13 Chef’s Kitchen Special

Read More

Featured Press Release

Hotelier and Philanthropist Harris Rosen to Receive Honorary Doctoral Degree from UCF for Lifetime of Service

Read More